Chichicastenango, a
2-3 hours drive northwest of Guatemala City, is home to
what is surely the most colorful native market in North and
Central America, . Market days are Sundays and Thursdays,
and draw not only the K'iche' Maya of the surrounding
region, but vendors from all over Guatemala, representing
many of Guatemala's linguistic groups such as Mam, Ixil,
Kaqchikel and others, each hawking products in a cacophony
of color, dialects and costumes, smoke, and smells.